- Amazing Mekong by Amazing Thailand enhances the 2026 Nakhon Phanom Illuminated Boat Procession with an illuminated TAT boat, 800-drone displays, riverside lighting, Isan performances and creative workshops. Running from 22–27 October, the programme celebrates local traditions while encouraging longer stays, visitor spending and evening exploration along the scenic Mekong riverfront. The post Amazing Mekong by […]
- TAT presents Thailand’s high-value tourism strategy at ITB Asia 2026 in Singapore under “Healing is the New Luxury”. The pavilion showcases wellness, emerging destinations and meaningful experiences, while business meetings and partnerships with travel platforms The post TAT brings Thailand’s high-value tourism strategy to ITB Asia 2026 appeared first on TAT Newsroom.
- Thailand’s Andaman coast welcomes a new travel season with reopened islands, distinctive marine experiences and a suggested journey from Phuket to Ko Lipe. Discover Phang Nga Bay’s hidden lagoons, Moken culture, spectacular diving, Trang’s dugongs and Satun’s UNESCO geopark, with practical advice for planning a relaxed and responsible coastal escape. The post The Andaman Opens […]
- TAT welcomed Virgin Atlantic’s inaugural London Heathrow–Phuket flight, launching three weekly services for winter 2026–2027. Supported by a joint marketing campaign that generated 9,079 bookings, the route expands UK access to Phuket while travel trade engagement promotes longer stays, greater visitor spending and exploration of neighbouring destinations across southern Thailand. The post TAT welcomes Virgin […]
- TAT’s ASEAN India+ Shoppers in Thailand 2026 campaign offers shopping, dining, accommodation and lifestyle privileges from over 50 partners nationwide. Running from September to November, it expands into Pakistan, Sri Lanka and Bangladesh, targeting 30,000 participants and at least 244 million Baht in tourism revenue while supporting local businesses nationwide. The post TAT expands ASEAN […]
- TAT highlights the 2026 Nakhon Phanom Illuminated Boat Procession, taking place from 16–27 October, with the main spectacle on 26 October. The Mekong celebration brings together Buddhist traditions, illuminated craftsmanship, longboat races, Isan cuisine and vibrant cultural performances, supporting local communities and inviting visitors to explore Thailand’s distinctive living heritage. The post TAT spotlights 2026 […]
- TAT showcased Thailand’s high-value tourism vision at CNN Global Perspectives in Bangkok, held alongside the IMF and World Bank Group Annual Meetings. The event highlighted Thailand’s Visitor Economy, wellness tourism, Thai-ness and value-over-volume strategy, positioning the country as a Global Wellness Destination while promoting sustainable growth and international partnerships. The post TAT positions Thailand for […]
- The Tourism Authority of Thailand (TAT) and Tripadvisor have signed a Letter of Intent (LOI) to support Thailand’s 2027 tourism transformation. The collaboration combines destination marketing, traveller insights and digital capabilities to promote meaningful travel experiences, expand international visibility and support Thailand’s ambition to become Asia’s leading high-value tourism destination. The post TAT and Tripadvisor […]
- TAT is turning Madrid’s Amazing Thailand Fest into a nationwide Spanish sales campaign with Viajes El Corte Inglés. Grandes Viajes 2027 combines Thailand package discounts with extensive retail and media promotion, targeting at least 20 million consumer exposures and around 3,000 package sales for the winter travel season across Spain. The post TAT turns The […]
- TAT welcomes Thai Vietjet Air’s new daily Kuala Lumpur-Bangkok service, expanding travel options for Malaysian visitors. The route complements southern Thailand’s land gateways and supports demand for holidays, shopping and wellness. An upcoming familiarisation trip for Malaysian travel agents will showcase Bangkok and nearby destinations to encourage future tourism bookings. The post TAT welcomes Thai […]