- TAT has set a target of 1.5 million US visitors, aligning its North American offices around a Value over Volume strategy. Priority segments include luxury, wellness, gastronomy and sports tourism, supported by airline and travel trade partnerships, alongside film-inspired travel and year-round demand, marking TAT’s […]
- TAT returned as official tourism partner of the Sawasdee DC Thai Festival 2026 in Washington, D.C., connecting US audiences with Thailand through Muay Thai, traditional crafts, cuisine, music and travel experiences. The festival also showcased Amazing Thailand destinations, hands-on Ayutthaya craftsmanship, airline connectivity and Thailand’s […]
- TAT’s three-day Thai T’Reasures by Amazing Thailand showcase at ICONSIAM brought Thai fashion tourism to life through runway shows, designer collaborations, textile journeys and a nationwide marketplace. The event connected contemporary fashion, jewellery and craftsmanship with local communities, cultural heritage, sustainability and the destinations behind […]
- TAT and the National Innovation Agency launched Amazing Thailand Innovation Gadget, a platform connecting Thai travel tech startups with tourism businesses, government agencies and partners. Building on the TAT Travel Tech Startup programme, it supports real-world adoption, commercial applications and new market opportunities across Thailand’s […]
- TAT brings JISOO’s CLICK music video locations to life at Siam Amazing Park through a limited-time Bangkok experience. Running until 15 November 2026, the campaign features six themed check-in points, fan activities, exclusive merchandise and amusement park access, supporting Thailand’s Sub-Culture Economy and encouraging interest-led […]
- TAT highlighted Thailand’s film production strengths and tourism appeal at TIFF 2026 through “Amazing Location Thailand: From Scene to Scenic”. Industry panels, media interviews, networking and 10 curated filming routes connected international filmmakers with locations, production capabilities, culture, communities and travel experiences, supporting Thailand’s film […]
- TAT strengthened Thailand’s appeal in Norway through an Oslo trade and media event highlighting wellness, lesser-known destinations and year-round travel. Fifty industry partners attended, with presentations spanning Nakhon Pathom, Southern and Northeast Thailand. Strong air links and high-value Norwegian visitors support TAT’s strategy to grow […]
- TAT Governor Thapanee Kiatphaibool welcomed Sri Lanka’s tourism minister Vijitha Herath on a heritage walk through Bangkok’s historic Songwat neighbourhood. The TAT-hosted journey highlighted multicultural communities, traditional commerce, architecture, art and local life, while supporting meaningful travel and closer Thailand–Sri Lanka tourism cooperation through culture, […]
- Bangkok Art Biennale 2026 transforms temples, museums, landmarks and public spaces into a citywide contemporary art route. Running from 29 October 2026 to 28 February 2027, Angels & Mara brings Thai and international artists together while strengthening Bangkok’s appeal as a global destination for culture-led, […]
- TAT’s Thailand Golf Travel Mart 2026 connected 49 international buyer companies with 63 Thai sellers through trade meetings, product updates and media testing. The event promoted Thailand as a world-class golf destination, combining courses with wellness, gastronomy, culture and multi-region travel to encourage longer stays […]
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