- TAT is turning Madrid’s Amazing Thailand Fest into a nationwide Spanish sales campaign with Viajes El Corte Inglés. Grandes Viajes 2027 combines Thailand package discounts with extensive retail and media promotion, targeting at least 20 million consumer exposures and around 3,000 package sales for the […]
- TAT welcomes Thai Vietjet Air’s new daily Kuala Lumpur-Bangkok service, expanding travel options for Malaysian visitors. The route complements southern Thailand’s land gateways and supports demand for holidays, shopping and wellness. An upcoming familiarisation trip for Malaysian travel agents will showcase Bangkok and nearby destinations […]
- Bangkok has been named the World's Best City in Condé Nast Traveller’s 2026 UK Readers’ Choice Awards, scoring 97.68. Thailand also earned honours for gastronomy, islands, beaches, destination spas and luxury hotels, with Chiva-Som Hua Hin and Mandarin Oriental, Bangkok taking first place in their […]
- TAT welcomed LOT Polish Airlines’ inaugural Warsaw–Bangkok flight, strengthening direct connections between Thailand and Central Europe. The route will increase to five weekly flights for winter, supported by a Bangkok–Rayong familiarisation trip for Polish travel operators, media and airline executives to encourage bookings, longer stays […]
- TAT has signed an LOI with aviation and tourism partners to develop the Amazing Thailand Transfer Passenger Privilege. The initiative will offer eligible transit passengers curated experiences during longer connections, linking airports with nearby attractions and local communities to increase visitor spending and support Thailand’s […]
- Bangkok’s Royal Barge Procession returns on 6 November 2026, with 52 ceremonial barges travelling along the Chao Phraya River to Wat Arun. Discover the centuries-old tradition, its connection to the Royal Kathin ceremony, October rehearsals and riverside viewing locations for this rare celebration of Thai […]
- Phuket Vegetarian Festival 2026 takes place from 10–18 October, showcasing the island’s Hokkien Chinese heritage. Visitors can experience shrine ceremonies, Iw Keng street processions, fire-walking and bridge-crossing rituals, and community traditions. The nine-day celebration concludes with farewell ceremonies for the Jade Emperor and the Nine […]
- Thailand celebrates Vegetarian Festival 2026 this October with vegetarian cuisine, merit-making, shrine ceremonies and processions rooted in Chinese-Thai traditions. Visitors can experience festivities in Bangkok, Nakhon Sawan, Tak, Nakhon Ratchasima, Chumphon, Songkhla, Trang and Phuket, with events across the country running from 8 to 19 […]
- The Tourism Authority of Thailand has appointed two new deputy governors and reassigned three leadership portfolios, effective from 1 October 2026. The annual management reshuffle supports TAT’s 2027 transformation agenda, aligning administration, marketing, digitalisation and tourism development with priorities for quality, competitiveness and a wider […]
- TAT’s Amazing Journeys Through Thailand brought 40 travel trade representatives from the UAE and Saudi Arabia together with 80 Thai tourism businesses in Bangkok. Following FAM trips across Pattaya, Hua Hin and Bangkok, participants explored wellness, halal gastronomy, family travel and Green Season products while […]
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