- TAT is showcasing Thailand at Tourism Expo Japan 2026 under “Healing is the New Luxury”, promoting wellness, culture and immersive travel to quality Japanese travellers. The campaign supports repeat visits, longer stays, higher-value segments and wider travel to secondary destinations, alongside airline and travel trade […]
- TAGTHAi is supporting the Sony Pictures and GDH romantic comedy HENRY’s First Dates to turn screen inspiration into travel demand. Filmed across six Thai provinces, the partnership showcases natural landscapes, culture and communities while encouraging visitor spending, supporting local businesses and connecting travellers with destinations […]
- VIJIT Thailand 2026 brings immersive night-time experiences to Lamphun, Trang and Roi Et from 25 September to 18 October. Through light, sound, projection, 3D mapping, drone displays and cultural performances, TAT reinterprets regional heritage, nature and identity while supporting local economies and sustainable event development […]
- The Krabi Prototype showcases TAT’s flagship sustainable tourism model, bringing conservation, community wellbeing and restorative travel together. From hot springs and mangrove tours to marine conservation and village experiences, Krabi demonstrates how responsible tourism can protect nature, support local livelihoods and redefine luxury through meaningful, […]
- TAT has set a target of 1.5 million US visitors, aligning its North American offices around a Value over Volume strategy. Priority segments include luxury, wellness, gastronomy and sports tourism, supported by airline and travel trade partnerships, alongside film-inspired travel and year-round demand, marking TAT’s […]
- TAT returned as official tourism partner of the Sawasdee DC Thai Festival 2026 in Washington, D.C., connecting US audiences with Thailand through Muay Thai, traditional crafts, cuisine, music and travel experiences. The festival also showcased Amazing Thailand destinations, hands-on Ayutthaya craftsmanship, airline connectivity and Thailand’s […]
- TAT’s three-day Thai T’Reasures by Amazing Thailand showcase at ICONSIAM brought Thai fashion tourism to life through runway shows, designer collaborations, textile journeys and a nationwide marketplace. The event connected contemporary fashion, jewellery and craftsmanship with local communities, cultural heritage, sustainability and the destinations behind […]
- TAT and the National Innovation Agency launched Amazing Thailand Innovation Gadget, a platform connecting Thai travel tech startups with tourism businesses, government agencies and partners. Building on the TAT Travel Tech Startup programme, it supports real-world adoption, commercial applications and new market opportunities across Thailand’s […]
- TAT brings JISOO’s CLICK music video locations to life at Siam Amazing Park through a limited-time Bangkok experience. Running until 15 November 2026, the campaign features six themed check-in points, fan activities, exclusive merchandise and amusement park access, supporting Thailand’s Sub-Culture Economy and encouraging interest-led […]
- TAT highlighted Thailand’s film production strengths and tourism appeal at TIFF 2026 through “Amazing Location Thailand: From Scene to Scenic”. Industry panels, media interviews, networking and 10 curated filming routes connected international filmmakers with locations, production capabilities, culture, communities and travel experiences, supporting Thailand’s film […]
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